PMU focus on online betting and gaming offsets retail drop in pari mutuel

PMU ’s move away from offline pari mutuel and focus on online betting, poker and international business enabled it to make up for a 3% drop in the French group’s historic vertical as tough economic conditions continue to impact its traditional customer base across France in 2013.

The group, which describes itself as France’s number one site overall for betting and gaming, recorded a 22,4% rise in online betting stakes to €199m thanks to strong interest in the country’s Ligue 1 football championship and a 10% rise in online poker stakes to €570m during 2013.

Gross gaming revenues for online betting were up 20,7% to €38.5m and rose 19,5% for online poker to €21.6m, enabling “PMU to strengthen its position as number 3” in the French online poker market behind PokerStars and Winamax. Stakes for online pari mutuel were down 3% to €943.2m.

International bets placed on PMU races through its syndication deals outside France rose 93,6% to €638.3m and helped offset the 5,3% drop to €7.9bn in stakes across its retail outlets. Overall, horse racing stakes dropped 1,8% to €9.6bn with gross gaming revenues rising 0.2% to €2,48bn in 2013.


Consultation period for PMU online-offline split over

Online betting operators licensed in France have submitted their feedback to the country’s Competition Authority in reference to the splitting up of Pari Mutuel Urbain’s online and offline activities.

The Authority will assess all stakeholder feedback and hold consultation hearings in order to change or add to the amendments and comments supplied, it should then announce the guidelines it expects PMU to follow in the next two to three months with regard to carrying out the effective separation of its online and offline businesses.

The consultation period followed the Authority’s announcement in October that PMU, Europe’s leading horse racing pari mutuel company and overwhelming online tote in France with 86.4% market share, had agreed to separate its online and offline activities, a move private operators believe will make the working environment more even and competitive.