PMU ’s move away from offline pari mutuel and focus on online betting, poker and international business enabled it to make up for a 3% drop in the French group’s historic vertical as tough economic conditions continue to impact its traditional customer base across France in 2013.
The group, which describes itself as France’s number one site overall for betting and gaming, recorded a 22,4% rise in online betting stakes to €199m thanks to strong interest in the country’s Ligue 1 football championship and a 10% rise in online poker stakes to €570m during 2013.
Gross gaming revenues for online betting were up 20,7% to €38.5m and rose 19,5% for online poker to €21.6m, enabling “PMU to strengthen its position as number 3” in the French online poker market behind PokerStars and Winamax. Stakes for online pari mutuel were down 3% to €943.2m.
International bets placed on PMU races through its syndication deals outside France rose 93,6% to €638.3m and helped offset the 5,3% drop to €7.9bn in stakes across its retail outlets. Overall, horse racing stakes dropped 1,8% to €9.6bn with gross gaming revenues rising 0.2% to €2,48bn in 2013.