new report by H2 Gambling Capital reveals
Total gross gaming revenues from mobile gaming and betting are set to reach just over €19bn in 2018, or nearly 45% of total interactive gambling gross win, as the shift from early adopter markets in Asia continues to be felt across Europe and the regulating US market, H2 Gambling Capital’s latest report ‘Mobile: the future of interactive gambling’, reveals.
H2 currently values mobile gaming and betting gross win at just under €4.5bn for 2012, or 18% of total interactive gross win, up from €2.4bn in 2010, as smartphone and tablet penetration levels have enabled a new channel to develop into the major growth area for igaming over the past few years.
Online gaming and betting currently accounts for around 8% of all gambling gross win, by 2018, H2 expects the mobile channel alone to represent 5% of all gambling gross win.
related news: Mobile betting and gaming to make up 44% of interactive gross win by 2018