X-Tip ersetzt Cashpoint in Arenen

Das Logo von Cashpoint wird laut einem Bericht des Sportbusiness-Magazins Sponsors ab sofort aus der deutschen Sportwerbung verschwinden. X-Tip, die Marke der Maxcat Vertriebs GmbH des ehemaligen Tipico-Geschäftsführers Stefan Meurer, wird die Flächen übernehmen.

Zu den übergebenen Werbemaßnahmen gehört auch das Sponsorship der Deutschen Eishockey Liga, wo Cashpoint die Kickleiste belegte. Ab der nächsten Saison wird dort X-Tip präsent sein. Schon am 32. Spieltag der Fußball-Bundesliga war das Logo von X-Tip im Stadion des VfL Wolfsburg zu sehen.

Erst im Januar dieses Jahres gründete Meurer seine neue Firma und wurde direkt Vertriebspartner von Cashpoint. Nun soll die Marke X-Tip mit eigenen Kundenkarten und Sportwettshops aufgebaut werden. Der erste X-Tip-Shop wird in Frankfurt am Main eröffnet.

(Quelle: games & business)

Facebook Mobile Advertising: 5 Best Practices To Follow

The usage stats for the Facebook mobile app are truly stunning. As reported by Nielsen, the app is currently the no. 1 mobile app across the market as a whole. The average monthly reach of the app is estimated at 103,000,000 users. In comparison, the app that’s next in line – Google Search – has 75,000,000 average monthly users.

What this means for us is simple – go and advertise on Facebook mobile. Really, an audience of 103 million is not something you’d want to miss out on.

1. Start Small
It’s very rare for a Facebook ad campaign to be profitable right from the get-go. For that reason, it’s a lot smarter to start each campaign with just a small budget and then build up over time.

Sometimes, even as little as $4 a day will get you going in the right direction. In the worst case scenario, if the campaign brings no results at all then running it for a week will still cost you only $28 in total.

2. Split Test Images

Images are crucially important, especially for mobile. Almost everyone who’s been on Facebook Ads will agree that the image is much more important than the copy of your ad.

The best way to go about this is to launch three or four ad groups for a campaign, each with a different image. Then once you have the best performing image, you can start testing the copy.

3. Don’t Use Stock Photos

The key to making Facebook Ads work is to use images that look like something that a real person would upload.

Remember, we’re dealing with mobile news feed ads here, so the best way to go is to use some not-so-professional images that don’t look official at all.

4. Try a “Like” Campaign First

Getting likes is relatively cheaper than bidding for other actions on Facebook. Also, Facebook Ads has a built-in mechanism for campaigns geared at getting likes.

Once you have the likes, you can start reaching out to your fan base directly.

5. Give Your Ads a Few Days to Get Going

Although Facebook will start running your ads almost immediately after you finish creating them, getting some worthwhile results can take a couple of days.

By the looks of things, Facebook needs a while to get into the groove with all new ads before it finds the most optimized way to deliver them.

Source: CasinoAffiliatePrograms.com

mybet gewinnt Rechtsstreit: Warmer Geldregen im Anmarsch

Der Glücksspielkonzern mybet Holding gewinnt einen sechs Jahre alten Rechtsstreit und kann sich nun auf klingelnde Kassen freuen. Wie mybet heute bekannt gab, sollen nach einem Urteil des Düsseldorfer Oberlandesgerichts insgesamt 11,5 Millionen Euro zuzüglich Zinsen an die hundertprozentige Tochergesellschaft FLUXX fließen. Zum Schadensersatz verurteilt wurde die Westdeutsche Lotterie GmbH & Co. OHG, nachdem diese seinerzeit die Vermittlung von Lotto-Produkten in Tankstellen und Supermärkten durch die mybet-Tochter illegalerweise verhindert hatte. Der Geldregen kommt für mybet zu einem günstigen Zeitpunkt: Nach einem sehr schwachen Jahr 2013 und geschrumpfter Liquidität kamen unlängst die Themen Wandelanleihe sowie die Veräußerung von Geschäftsbereichen und Beteiligungen auf die Agenda.

Da die nun zu erwartende Schadensersatzzahlung höher ist als der gesamte Barmittelbestand des Unternehmens, dürfte sich die Lage für mybet demnächst deutlich entspannen. Unabhängig davon strebt der Vorstand für 2014 ein zumindest wieder ausgeglichenes EBIT bei leichtem Umsatzwachstum an.

s.Oliver steigt mit Box-Weltmeister Wladimir Klitschko in den Ring

Das international tätige Mode- und Lifestyleunternehmen s.Oliver stattet ab sofort den amtierenden Box-Weltmeister Wladimir Klitschko aus. Der Schwergewichts-Champion wird erstmals beim WM-Kampf gegen Alex Leapai am 26. April 2014 in Oberhausen als s.Oliver-Markenbotschafter auftreten. Zum Auftakt der Partnerschaft wird Klitschko mit gebrandeter Kampfhose und -mantel von s.Oliver in den Ring steigen.

Neben Klitschko wird auch sein Betreuer-Team die Marke auf T-Shirts und Trainingsanzügen präsentieren. Zuvor unterstützt s.Oliver den Weltmeister zudem im Trainingslager im österreichischen Going: Neben dem gesamten Team Klitschko, das die s.Oliver-Sportswear bei allen Trainingseinheiten sowie an den Medientagen am 8. und 9. April 2014 trägt, ist der Boxring im Gym des Champions mit dem s.Oliver-Logo gebrandet.

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German Betting Licences Set To Miss World Cup Kick Off

German operators said that sports-betting licences will not be issued in time for this summer’s football World Cup, with many looking ahead to 2015 instead.

Commercial and state operators alike at a conference in Berlin dismissed any hopes that the coveted 20 licences would be active ahead of kick off in Brazil this June.

“No question. It will not happen,” Heinz-Georg Sundermann, managing director of Lotto Hessen, told GamblingCompliance.

“The World Cup is really not the discussion in Germany for the moment. The discussion is this year or not.”

Speaking at Berlin’s Olympic Stadium, home of the national football team, Sundermann said Germany’s state lotteries are “frustrated” because without the betting licence their online unit Oddset ODS has “costs but no sales”.

Oddset is working on the assumption that licences for online and land-based sports betting will be active in the second quarter of 2015.

The World Cup is unrealistic, “but maybe next year”, said Dirk Quermann, chairman of German online gaming firm Merkur Interactive.

They were speaking at the Sponsors Sports Gaming Summit, which was attended by politicians, betting firms, payment processors, media groups and German Bundesliga football clubs.

Hesse government officials, who are in charge of the nationwide licensing, are currently working their way through piles of paperwork after a mid-March deadline for fresh applications.

Lawyers believe it could take one or two months to go through documents from the more than 40 companies asked to resubmit their bids.

The boss of one of those applicants was clear yesterday. “There are no licences in sight for 2014, maybe not even in 2015,” said Sven Ivo Brinck, the new CEO of German bookmaker Mybet.

One of the main reasons is that failed bidders are likely to be told that they have been unsuccessful 15 days before licences are issued, giving them a chance to launch legal proceedings that could take six months or more to process.

The threat of a legal logjam has left state lotteries, which opposed a liberalisation of internet sports betting three years ago, some of the most frustrated applicants for the 20 licences.

“The frustration level is very high, even on the lotteries’ side. The lotteries are really putting a lot of pressure on,” said Wulf Hambach, partner at Hambach & Hambach law firm.

“They are saying: ‘Please provide us with licences, but also with licences that aren’t so restrictive we can’t do business’.”

In March, the Administrative Court of Appeal rejected a case launched by the lotteries in Hesse’s courts to force the authorities to make a decision within three months.

Two further cases at the European Court of Justice, one of which will be heard tomorrow, about the apparent inconsistency in Germany’s licensing process piles further legal scrutiny onto a tender that started back in 2012.

Matthias Spitz, lawyer at Melchers’ Frankfurt offices, said the eventual winners may find the licences unattractive because of their restrictions on in-play betting, laborious identification procedures and the 5 percent tax on betting turnover.

Still, the state lotteries’ trade association, the Deutsche Lotto und Toto Block (DLTB), kept up the pressure yesterday for Hesse to push on with the tender.

DLTB chief executive Michael Burckert called for licences to be issued as soon as possible and for German banks to block payments to unlicensed sites.

That pressure from state companies, combined with the threat of legal retribution by those who miss out on a licence, has left Hesse’s authorities hesitating over their next step.

“They are sitting in a mouse hole and they do not want to come out,” said Stefan Meurer, managing director of German betting firm Maxcat.